ADMINISTRATIVE RULE NO: A204
RELATED
TO POLICY SERIES NO: 2040 (Board
Policy Development and Procedures)
TITLE:
COLLEGE WEBSITE
LBCC
has a comprehensive web identity in order to create a high quality and
consistent image of the college. Website standards ensure the presentation of
this image, consistency and ease of navigation and adhearance to college and
federal guidelines. The Marketing and Publications Office and Media Services
work with users to plan, post and maintain LBCC webpages.
Domain Names:
The
official college homepage is http://www.linnbenton.edu. There are a small
number of servers hosting college webpages, therefore addresses may vary
slightly, but always contain “linnbenton.edu” (sis.linnbenton.edu,
cf.linnbenton.edu, etc.) These servers and their registered domain names are
maintained by Information Services. Any other unique domain names are to be
avoided as they dilute the consistency of the college’s image. Any and all domain
registrations related to LBCC are handled by Information Services.
Webpage
Template:
The
webpage template must be used on all non-instructional webpages which include
but are not limited to general college information, departments, divisions,
student services, etc. Instructional pages are those which are part of a
faculty member’s instruction of individual classes, or pages created by
students as part of said classes.
The
web template is overseen by the DEIT Web Presence Committee, and may be altered
periodically to keep up to date with technological advances, legal issues and
the college’s web identity. Use of the web template ensures each page will
contain the LBCC logo, link to our equal opportunity statement, and a
consistent arrangement of navigation elements.
Webpage
Content:
Each
page should be written in a concise, clear manner, in first-person (i.e. “you”
rather than “the student”). Information should be broken down into easily
comprehended parts. Avoid long pages of text when possible. Writing copy is
usually the responsibility of the person requesting the publication. Marketing
and Publications will work with you to edit, polish, and complete the material.
Large graphics or photos should be avoided to ensure speed of downloads. Small
‘thumbnails’ which are clearly marked as linking to larger photos may be used.
Flashing or animated graphics should be avoided to ensure speed of download,
cross-platform/browser use, and not detract from the college image.
College
Identity:
When
referring to the college use either
Linn-Benton
Community College
or
LBCC
Do
not use LB, L.B.C.C., Linn-Benton, or other abbreviations.
Campus Event
Disability Statement:
Any
promotional material (webpages included) that invites the public to campus for
a specific class, event, etc. needs to include the following statement:
“If
you require disability accommodations in order to attend or participate in this
[event/program/seminar/class], please contact [Dept. name] at (541) [Dept.
phone], at least one week in advance.”
External
Links:
Webpages
may contain links to external sites that advance the work of the college. The
establishment of links will be governed by the college's general Computer Use
Guidelines (Administrative Rule B301). Authors of Web documents who link to outside
locations are responsible for clearly identifying the Internet location,
respecting copyright or intellectual property rights and avoiding obscene or
objectionable content. Permission from linked site should be gained whenever
possible. It needs to be clear to the user that by clicking on that link, they
will be leaving the LBCC website, therefore the following statement is required
on any page with links to external sites:
“The
following pages are located off the LBCC server. LBCC is not responsible for
their content.”
Please
note that the Computer Use Guidelines are very clear that the college's
computing resources not be used for personal gain, which means that staff
cannot promote personal enterprises outside the college, which would include linking
to such enterprises.
Use of the
LBCC logo
The
college has one official logo, maintained by Marketing and Publications. The
official logo is available from the Marketing and Publications website, which
also provides “rules of use” for the logo.
Avoid
Duplication: Link to Existing Information
Because
the site is an important and official source of college information, it is
important that individual departments not duplicate or create inconsistencies
with information provided college-wide or elsewhere on the site. The best way
to avoid this is to be familiar with the site and to link to college
information rather than recreating it. Examples include much of the information
generated from the front section of the LBCC Catalog and from the Schedule of Classes.
When in doubt, check with Marketing and Publications to see if information is
already maintained on the site.
If
you have questions about webpages, contact the Marketing and Publications
Office or Media Services.
DATE OF APPROVAL: 2/15/05