Enrollment Management: The Demand Side

Student Demand Factors

  • Recruitment
  • Retention
  • Employment Markets
  • Population Shifts
  • Business Needs
  • Government Requirements

Recruitment

  • Local High Schools: 20+% in Fall, 30+% within year after graduation.
  • Adult Continuing Education --- where people are and in what they read.
  • Rapid Response Team for company layoffs
  • Workforce Partners
  • Dual: Statewide program, Dual was Cool; Now Dual is common, Market distinctions.
  • Regional Programs: in-state tuition for out-of-state students.

Admission Applications

  • 1996 = 3285 Applications
  • 2003 = 5140 Applications
  • Yields: what percent of a population completes the next step in the process
  • On average, 90% who apply are actually admitted
  • On average, 72% of those admitted actually enroll

Headcount Registrations

  • Full, Part, Non-credit, Non-credit historically the largest group.

Course Capacity

  • Look at course classification type and specific courses to view how much is being consumed. This info is fed back to Academic Affairs for scheduling and program offering consideration. Review time and location.

Retention

  • Full Time Student Attrition: how many full time students do we lose at in a term? Now being tracked Year-Year: in CWSI is above 55%.

Enrollment Management Stories

  • College Now > Sections Saved
  • Credit hour distribution, tuition plateau decision, redistributed credit loads and access

Limited Admission Programs

  • Many are driven by related employment market.
  • More demand than available faculty or physical space or work experience sites.
  • Restrict in times of high demand, unrestricted in low demand.

Enrollment Management in Times of Course Scarcity

  • Complaints about needing more are better to hear than why we waste resources on unfilled programs, facilities...
  • Need to have alternative degree pathways.
  • Need to have partnerships to allow students to make progress through specialized programs.
  • Need for more data and information: new reports, new studies, new views, CSSE; invest in more understanding of community and students.
  • The challenges: alert public to new programs, additional class offerings, value of education.
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